Traditional white has long since ceased to be the most popular colour of wedding dress, let’s face it, brilliant white does not suit many brides. As any interior designer will know, there are lots of different shades of white, all of which offer a flattering effect to certain skin tones. On that basis, ivory is the most popular choice of colour for a wedding gown at the moment and there are variations on through cream, into subtle peach and pink shades. Some brides who are on the second circuit will opt for a strong colour, other second timers for a pastel shade. The colour of the dress is just as important as the design as this has a big impact on the overall look, the right dress in the wrong shade just won’t work.

Many brides are not sure what to do with their wedding gown after the big day; there are a variety of options. You could donate the gown to charity; there are some cancer charities who offer an actual bridal department of donated gowns with all proceeds going to support the charity, a fabulous idea for both the donor and the purchaser. Some brides like to keep their gowns and this may require professional cleaning and storage in acid free tissue. Research carefully which dry cleaner to use and check that the right insurance cover is in place before the gown is handed over. Did you know that most wedding insurance packages cover accidental damage to your wedding dress, theft or loss of the gown through fire?

When you take out insurance, make sure you have an adequate value for your dress, that you have the receipt and check with the insurer when the cover starts, is it from the purchase of the dress which may be months before the event? Cover for the dress usually ceases at the end of the wedding reception. Any subsequent handling and cleaning of the gown will not be covered by your wedding insurance policy so you need to make sure you choose a reputable cleaning company who are used to cleaning wedding dresses and have good testimonials from previous customers.